I started the year with a promise. Well, maybe not a promise, but a serious intent to spend more time reflecting on what I’ve been working on and celebrating my wins.
The days, weeks, and months fly by so quickly that when I actually get a moment to answer, “what have you been working on,” I come up blank. So, it’s time to change that.
Websites & Videos Galore
Ryan Smith Mortgages
My future-husband-to-be is pretty lucky. I mean, I’m a great catch (duh). However, in this instance he has direct, unlimited access to a marketing expert to help launch his career as a mortgage broker. While we just launched his new website in the first week of August, we did a lot of work throughout July, filming for his introduction video, writing blog content, and getting his email newsletter ready, Smitty’s Corner. And, we had a great time launching his video.
Now that the site is up, we're in full content calendar development mode, getting all the content ready to start sharing his blogs, more videos, and having a bit of fun along the way too.
[Prepare for mushy emotions] I love you, hun! So excited to see everything you’ve been working toward over the last year and a half come to life! <3
Silver Jet Dog Walking
Holly and I have been friends for a few years now. I built her website, Silver Jet Dog Walking, when she started her company. Holly's gone through some amazing growth over her last two years. She's recently hired a new pack leader and went through a rebrand to reflect this business growth. While it took us a bit longer than expected (COVID?), we were able to launch her newly branded website in July with a kick-@$$ video too.
We’re still working on the backend of her business, automating emails, and improving her workflow so she can continue to grow without giving herself too many headaches.
As a personal note, Holly is seriously one of the most amazing humans I’ve met. Ryan, Ranger, and I love her immensely and we’re so happy to support her and her business.
Community Key
The final website to launch in July (ok, it was June but we announced it to the world in July), was Community Key.
Community Key is a one-of-a-kind non-profit in Canada which I’ve been very lucky to volunteer with for the last two years. Started by one of my clients in 2015, Community Key helps families with terminally-ill or critically-injured children with making their rent or mortgage payments.
While the site took a while to get going (I’m going to blame COVID), I truly believe in divine timing and that things happen when they are supposed to happen. Right before we launched the site, Community Key was nominated as a Mortgage Awards of Excellence finalist in the Community Service category.
We shared the submission on the new website, including two videos discussing why the organization fills such an important role in Western Canada. Our first video had to fit within 45 seconds and I had 30 minutes of footage to use. Usually, I’m all for short videos, but this was a challenge. We’ll be finding out at the end of August if Community Key is selected as the winner!
And websites aren’t done for me yet! I’m working on two more right now, including a new Rio Pisony website! I can’t believe it’s been over two years since I launched and it’s time to level things up.
Content, Content, and More Content
Just because it’s summer, content doesn't stop. I manage content calendars that require posting to five channels every single day, to calendars that post to one channel, two-three times a week. The one thing that has been consistent across all these calendars is video, which can take a lot of time if I’m not set up correctly.
Let me give you an idea of what a busy calendar looks like:
The calendar with five channels posting every day takes between 4-5 hours per week to plan and write, with an additional 2-3 hours to post and engage with followers. This month was a little busier because we decided to change up a video format, which required creating a new template and creating two extra videos/topic.
The key to managing this mass of content is having templates and tools that make it easy, or easier, to drop content in and export. They are crucial to maintaining brand consistency and producing quality content, quickly. Imagine if you tried to create a brand new video or photo template every single time you posted? Embrace the template.
I’ll be diving into content planning in the upcoming weeks so I won’t go too deep here. But once you have the format and schedule in place, you're well on your way to a killer content calendar.
Kicking Up The Energy...Reiki Energy That Is
This is usually a surprise to a lot of people, but I’ve had my Level 1 & 2 certificates in Usui Reiki for about two years! #funfact
Around the same time that I started RP Digital, my bestie and energy healing goddess, Katie, started her business, Sound & Sage, as well.
I’ve helped Katie with her website, marketing, and event coordination since Day 1, and we had been planning a Reiki class in March when we had to cancel. This time, I really can blame COVID.
As things headed into Stage 2, we were excited to start planning her unique class, Reiki for Animals, which was hosted at the Rocky Hills Ranch outside of Okotoks. Again, divine timing because we had amazing weather, cooperative animals, and some much-needed energy releases.
If you’re interested in experiencing Reiki or would like to take a class, we’re planning on hosting a Reiki Level 1 & 2 in September. Send me a message and I'll get ya in ;)
And Just a Bit of Time For Fun
These are only the highlights of July. I did manage to sneak in a few days of golfing and an escape to Cranbrook to see my sister. After all, it is still summer and there are only so many days of nice weather to enjoy.
Oh, and if you'd like a Rio Deal® sticker, let me know!
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